The Gospel According to Santa Claus goes beyond commercialization. It impacts the heart and soul of the Christmas celebration. It took its shape as gospel in the 20th century. And it’s going strong today.
What does Santa preach? The late, great nonprofit organization, Alternatives, wrote about it in their compilation “Treasury of Celebrations: Create Celebrations that Reflect Your Values and Don’t Cost the Earth.”
"The good news of Santa Claus is for the affluent. Santa's mission is mainly to the healthy and successful. The heralds of Santa Claus proclaim self-satisfaction. Pleasure is the dominant theme. There is no room for self-denial and the cross. To stimulate business: 'Let one who has a coat get another coat.' " "Treasury of Celebrations" is out of print. Grab it if you can find it. It's a five-star book for my household. Other good resources for Christian mindfulness are here. This Advent, consider how the gospel of Santa Claus contrasts with the gospel of Jesus. The Jesus who came to Earth to sacrifice himself, at great cost, so we can join him forever in Heaven. The Jesus who cares about the poor, the homeless, the sick, the imprisoned. Meditate on this.